If returns are paid so that applications are automatically accepted, a return label generated by eBay will be made available to your buyer. You agree to respect our return rules. Sellers are not obliged to accept returns, except for defective items. Apple iTunes only sells digital products. It limits reimbursement and evaluates claims as soon as they occur. This is stated in the Terms and Conditions: Customers often skip reading the terms and conditions of sale, unless they have a problem. However, almost all of your potential buyers will visit the return and refund policy of your e-commerce store page, as returns and refunds are so common when shopping online.